{"id":2,"date":"2020-04-21T22:13:17","date_gmt":"2020-04-21T22:13:17","guid":{"rendered":"http:\/\/business.wsu.edu\/crimsonpineapple\/?page_id=2"},"modified":"2025-12-15T16:49:05","modified_gmt":"2025-12-16T00:49:05","slug":"sample-page","status":"publish","type":"page","link":"https:\/\/business.wsu.edu\/crimsonpineapple\/","title":{"rendered":"January 2025"},"content":{"rendered":"\n<h1 class=\"wp-block-heading no-bottom-margin\"><img decoding=\"async\" loading=\"lazy\" width=\"2136\" height=\"831\" class=\"wp-image-1512\" style=\"width: 2136px;\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/CrimsonPineapple_homepageBanner-2026-V3.jpg\" alt=\"Crimson Pineapple banner featuring a stylized red pineapple icon with the text \u201cCrimson Pineapple \u2013 News from the WSU School of Hospitality Business Management\u201d on a white background.\" srcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/CrimsonPineapple_homepageBanner-2026-V3.jpg 2136w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/CrimsonPineapple_homepageBanner-2026-V3-396x154.jpg 396w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/CrimsonPineapple_homepageBanner-2026-V3-792x308.jpg 792w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/CrimsonPineapple_homepageBanner-2026-V3-768x299.jpg 768w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/CrimsonPineapple_homepageBanner-2026-V3-1536x598.jpg 1536w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/CrimsonPineapple_homepageBanner-2026-V3-2048x797.jpg 2048w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/CrimsonPineapple_homepageBanner-2026-V3-198x77.jpg 198w\" sizes=\"(max-width: 2136px) 100vw, 2136px\" \/><\/h1>\n\n\n<div class=\"wsu-row DirectorsMessage-Row wsu-spacing-after--sxxsmall wsu-row--halves\" >\r\n    \n<div class=\"wsu-column\"  style=\"\">\r\n\t\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"792\" height=\"523\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/10\/41495-MessageFromTheDirector-JimHarbour-featuredImage_CrimsonPineapple-792x523.jpg\" alt=\"Jim Harbour wearing a gray suit with a red tie, standing outdoors in front of a brick building with an arched entrance and greenery in the background.\" class=\"wp-image-1135\" srcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/10\/41495-MessageFromTheDirector-JimHarbour-featuredImage_CrimsonPineapple-792x523.jpg 792w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/10\/41495-MessageFromTheDirector-JimHarbour-featuredImage_CrimsonPineapple-396x261.jpg 396w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/10\/41495-MessageFromTheDirector-JimHarbour-featuredImage_CrimsonPineapple-768x507.jpg 768w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/10\/41495-MessageFromTheDirector-JimHarbour-featuredImage_CrimsonPineapple-198x131.jpg 198w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/10\/41495-MessageFromTheDirector-JimHarbour-featuredImage_CrimsonPineapple.jpg 1024w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/figure>\n\n<\/div>\r\n\n\n<div class=\"wsu-column\"  style=\"\">\r\n\t\n<div class=\"wsu-card-wrapper wsu-card-wrapper--news wsu-spacing-after--none wsu-card-wrapper--per-row-1\">\r\n        <article class=\"wsu-card wsu-card--news wsu-card--id-1525 \">\n\t\t<div class=\"wsu-card__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"wsu-title\">\n\t\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/message-director-jan-2026\/\">\t\t\tMessage from Director Jim Harbour \u2013 January 2026\t\t\t<\/a>\t\t<\/h2>\n\t\t        \t\t\t\t<div class=\"wsu-caption\">\n\t\t\t<p>Welcome to the 2026 edition of Crimson Pineapple! This edition features exciting examples of growth and engagement for the School of Hospitality Business Management. I am deeply committed to sustaining our reputation as one of the top hospitality programs in the world\u2014recent Shanghai rankings confirm we are No. 2 in the US and No. 5 worldwide for best hospitality and tourism programs. I am proud of the innovative programming we\u2019ve developed and modified to meet the needs of an evolving hospitality workforce, showcased throughout our features.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Read More Message from Director Jim Harbour \u2013 January 2026\" href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/message-director-jan-2026\/\" class=\"wsu-button  wsu-button--style-action\">Read More<\/a>\t<\/div>\n\t<a class='wsu-card__link' href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/message-director-jan-2026\/\" aria-hidden=\"true\" tabindex=\"-1\" ><\/a><\/article>\n    <\/div>\n<\/div>\r\n\n<\/div>\n\n<div class=\"wsu-row wsu-row--sidebar-left\" >\r\n    \n<div class=\"wsu-column  wsu-color-background--gray-5\"  style=\"\">\r\n\t\n\n<h2 class=\"wp-block-heading has-text-align-center  wsu-heading--style-marked wsu-heading--mark-centered no-top-padding wsu-heading--mark-color-crimson\">COVER STORY<\/h2>\n\n\n<div class=\"wsu-card-wrapper wsu-card-wrapper--news wsu-card-wrapper--per-row-1\">\r\n        <article class=\"wsu-card wsu-card--news wsu-card--id-1527 \">\n\t\t<div class=\"wsu-image-frame wsu-image-frame--fixed-ratio\">\n\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/inside-luxury-branding-with-kurt-beecher-dammeier\/\" tabindex=\"-1\" aria-hidden=\"true\">\t\t\t<img decoding=\"async\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-InsideLuxuryBrandingWithKurtBeecherDammeier-featuredImage_CrimsonPineapple26-792x523.jpg\"\n\t\t\t\tsrcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-InsideLuxuryBrandingWithKurtBeecherDammeier-featuredImage_CrimsonPineapple26-792x523.jpg 792w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-InsideLuxuryBrandingWithKurtBeecherDammeier-featuredImage_CrimsonPineapple26-396x261.jpg 396w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-InsideLuxuryBrandingWithKurtBeecherDammeier-featuredImage_CrimsonPineapple26-768x507.jpg 768w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-InsideLuxuryBrandingWithKurtBeecherDammeier-featuredImage_CrimsonPineapple26-198x131.jpg 198w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-InsideLuxuryBrandingWithKurtBeecherDammeier-featuredImage_CrimsonPineapple26.jpg 1024w\"\t\t\t\tsizes=\"(max-width: 792px) 100vw, 792px\"\t\t\t\talt=\"Kurt Beecher Dammeier stands at a podium gesturing with both hands during a presentation at the 2025 Power Breakfast, with a large screen behind displaying the event name.\" \/>\n\t\t<\/a>\t<\/div>\n\t\t<div class=\"wsu-card__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wsu-title\">\n\t\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/inside-luxury-branding-with-kurt-beecher-dammeier\/\">\t\t\tCover Story | Inside Luxury Branding with Kurt Beecher Dammeier\t\t\t<\/a>\t\t<\/h3>\n\t\t        \t\t\t\t<div class=\"wsu-caption\">\n\t\t\t<p>Our cover story features Kurt Beecher Dammeier (\u201982), the highly successful owner and head chef of Sugar Mountain, a creative food company comprising luxury food brands and restaurants. He gave the keynote address during the Carson College of Business Power Breakfast, presenting examples of the truth, transparency, and empowerment that guide his approach to creating and executing top-selling brands.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Read More Cover Story | Inside Luxury Branding with Kurt Beecher Dammeier\" href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/inside-luxury-branding-with-kurt-beecher-dammeier\/\" class=\"wsu-button  wsu-button--style-action\">Read More<\/a>\t<\/div>\n\t<a class='wsu-card__link' href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/inside-luxury-branding-with-kurt-beecher-dammeier\/\" aria-hidden=\"true\" tabindex=\"-1\" ><\/a><\/article>\n    <\/div>\n<\/div>\r\n\n\n<div class=\"wsu-column  wsu-color-background--white\"  style=\"\">\r\n\t\n\n<h2 class=\"wp-block-heading has-text-align-center  wsu-heading--style-marked wsu-heading--mark-centered no-top-padding wsu-heading--mark-color-crimson\">FEATURE STORIES<\/h2>\n\n\n<div class=\"wsu-card-wrapper wsu-card-wrapper--news wsu-card-wrapper--per-row-2\">\r\n        <article class=\"wsu-card wsu-card--news wsu-card--id-1532 \">\n\t\t<div class=\"wsu-image-frame wsu-image-frame--fixed-ratio\">\n\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/columbia-hospitalitys-john-oppenheimer-keynotes-burtenshaw-lecture\/\" tabindex=\"-1\" aria-hidden=\"true\">\t\t\t<img decoding=\"async\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-JohnOppenheimerSharesLeadershipInsights-featuredImage_CrimsonPineapple26-792x523.jpg\"\n\t\t\t\tsrcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-JohnOppenheimerSharesLeadershipInsights-featuredImage_CrimsonPineapple26-792x523.jpg 792w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-JohnOppenheimerSharesLeadershipInsights-featuredImage_CrimsonPineapple26-396x261.jpg 396w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-JohnOppenheimerSharesLeadershipInsights-featuredImage_CrimsonPineapple26-768x507.jpg 768w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-JohnOppenheimerSharesLeadershipInsights-featuredImage_CrimsonPineapple26-198x131.jpg 198w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-JohnOppenheimerSharesLeadershipInsights-featuredImage_CrimsonPineapple26.jpg 1024w\"\t\t\t\tsizes=\"(max-width: 792px) 100vw, 792px\"\t\t\t\talt=\"John Oppenheimer giving a presentation in front of a wall with repeated WSU branding and a black panel displaying the text \u201cSchool of Hospitality Business Management.\u201d The individual is wearing a dark plaid jacket over a maroon sweater and holding a presentation remote.\" \/>\n\t\t<\/a>\t<\/div>\n\t\t<div class=\"wsu-card__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"wsu-title\">\n\t\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/columbia-hospitalitys-john-oppenheimer-keynotes-burtenshaw-lecture\/\">\t\t\tColumbia Hospitality\u2019s John Oppenheimer Keynotes Burtenshaw Lecture\t\t\t<\/a>\t\t<\/h2>\n\t\t        \t\t\t\t<div class=\"wsu-caption\">\n\t\t\t<p>John Oppenheimer, founder and chairman of Columbia Hospitality, shared powerful insights at the 2025 Burtenshaw Lecture. Backed by data from Smith Travel Research, he highlighted a 5.6% rise in visitors to Washington since 2019 and a $30B projected increase in US hospitality spending in 2025. His message: hospitality is thriving\u2014and it\u2019s all about the people.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Read More Columbia Hospitality\u2019s John Oppenheimer Keynotes Burtenshaw Lecture\" href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/columbia-hospitalitys-john-oppenheimer-keynotes-burtenshaw-lecture\/\" class=\"wsu-button  wsu-button--style-action\">Read More<\/a>\t<\/div>\n\t<a class='wsu-card__link' href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/columbia-hospitalitys-john-oppenheimer-keynotes-burtenshaw-lecture\/\" aria-hidden=\"true\" tabindex=\"-1\" ><\/a><\/article>\n<article class=\"wsu-card wsu-card--news wsu-card--id-1536 \">\n\t\t<div class=\"wsu-image-frame wsu-image-frame--fixed-ratio\">\n\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/washington-tourism-conference-educates-aspiring-hoteliers\/\" tabindex=\"-1\" aria-hidden=\"true\">\t\t\t<img decoding=\"async\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-WashingtonTourismConference-featuredImage_CrimsonPineapple26-792x523.jpg\"\n\t\t\t\tsrcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-WashingtonTourismConference-featuredImage_CrimsonPineapple26-792x523.jpg 792w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-WashingtonTourismConference-featuredImage_CrimsonPineapple26-396x261.jpg 396w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-WashingtonTourismConference-featuredImage_CrimsonPineapple26-768x507.jpg 768w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-WashingtonTourismConference-featuredImage_CrimsonPineapple26-198x131.jpg 198w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-WashingtonTourismConference-featuredImage_CrimsonPineapple26.jpg 1024w\"\t\t\t\tsizes=\"(max-width: 792px) 100vw, 792px\"\t\t\t\talt=\"A group of conference attendees stand together holding a large crimson Washington State University flag with the cougar logo in an ornate room featuring patterned carpet, decorative arches, and gold accents during the Washington Tourism Conference.\" \/>\n\t\t<\/a>\t<\/div>\n\t\t<div class=\"wsu-card__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"wsu-title\">\n\t\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/washington-tourism-conference-educates-aspiring-hoteliers\/\">\t\t\tWashington Tourism Conference Educates Aspiring Hoteliers\t\t\t<\/a>\t\t<\/h2>\n\t\t        \t\t\t\t<div class=\"wsu-caption\">\n\t\t\t<p>Several hospitality students attended the State of Washington Tourism Conference in Spokane. The conference offered speed networking and several learning sessions on skills and tools relevant to the tourism industry. \u201cThis experience not only reaffirmed this is the career path I want to pursue but also strengthened my excitement and motivation to continue becoming part of this industry,\u201d says Celine Ciotta, who plans to work in luxury hotel management.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Read More Washington Tourism Conference Educates Aspiring Hoteliers\" href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/washington-tourism-conference-educates-aspiring-hoteliers\/\" class=\"wsu-button  wsu-button--style-action\">Read More<\/a>\t<\/div>\n\t<a class='wsu-card__link' href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/washington-tourism-conference-educates-aspiring-hoteliers\/\" aria-hidden=\"true\" tabindex=\"-1\" ><\/a><\/article>\n    <\/div>\n<\/div>\r\n\n<\/div>\n\n<div class=\"wsu-card-wrapper wsu-card-wrapper--news wsu-card-wrapper--per-row-3\">\r\n        <article class=\"wsu-card wsu-card--news wsu-card--id-1538 \">\n\t\t<div class=\"wsu-image-frame wsu-image-frame--fixed-ratio\">\n\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/where-science-meets-sip\/\" tabindex=\"-1\" aria-hidden=\"true\">\t\t\t<img decoding=\"async\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-WhereScienceMeetsSip-featuredImage_CrimsonPineapple26-792x523.jpg\"\n\t\t\t\tsrcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-WhereScienceMeetsSip-featuredImage_CrimsonPineapple26-792x523.jpg 792w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-WhereScienceMeetsSip-featuredImage_CrimsonPineapple26-396x261.jpg 396w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-WhereScienceMeetsSip-featuredImage_CrimsonPineapple26-768x507.jpg 768w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-WhereScienceMeetsSip-featuredImage_CrimsonPineapple26-198x131.jpg 198w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-WhereScienceMeetsSip-featuredImage_CrimsonPineapple26.jpg 1024w\"\t\t\t\tsizes=\"(max-width: 792px) 100vw, 792px\"\t\t\t\talt=\"Students wearing a WSU sweatshirts pour red wine into tasting glasses during a wine tasting session, with multiple glasses and a tasting sheet on the table.\" \/>\n\t\t<\/a>\t<\/div>\n\t\t<div class=\"wsu-card__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"wsu-title\">\n\t\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/where-science-meets-sip\/\">\t\t\tWhere Science Meets Sip: A New Lab for Beverage Education\t\t\t<\/a>\t\t<\/h2>\n\t\t        \t\t\t\t<div class=\"wsu-caption\">\n\t\t\t<p>A state-of-the-art beverage lab has opened near Todd Hall, advancing wine and beverage business education, research, and industry collaboration. Purposefully built for sensory learning, the lab immerses students in beverage science, decanting techniques, and food studies through hands-on exploration. Intentionally smaller class sizes create space for deeper discussion and stronger engagement.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Read More Where Science Meets Sip: A New Lab for Beverage Education\" href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/where-science-meets-sip\/\" class=\"wsu-button  wsu-button--style-action\">Read More<\/a>\t<\/div>\n\t<a class='wsu-card__link' href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/where-science-meets-sip\/\" aria-hidden=\"true\" tabindex=\"-1\" ><\/a><\/article>\n<article class=\"wsu-card wsu-card--news wsu-card--id-1540 \">\n\t\t<div class=\"wsu-image-frame wsu-image-frame--fixed-ratio\">\n\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/battle-of-the-bubbles-brew-fest\/\" tabindex=\"-1\" aria-hidden=\"true\">\t\t\t<img decoding=\"async\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-BeverageEventsBoostAppleCup-featuredImage_CrimsonPineapple26-792x523.jpg\"\n\t\t\t\tsrcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-BeverageEventsBoostAppleCup-featuredImage_CrimsonPineapple26-792x523.jpg 792w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-BeverageEventsBoostAppleCup-featuredImage_CrimsonPineapple26-396x261.jpg 396w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-BeverageEventsBoostAppleCup-featuredImage_CrimsonPineapple26-768x507.jpg 768w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-BeverageEventsBoostAppleCup-featuredImage_CrimsonPineapple26-198x131.jpg 198w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-BeverageEventsBoostAppleCup-featuredImage_CrimsonPineapple26.jpg 1024w\"\t\t\t\tsizes=\"(max-width: 792px) 100vw, 792px\"\t\t\t\talt=\"Guests seated at tables sampling sparkling beverages and food pairings during the sold-out Battle of the Bubbles event at Apple Cup.\" \/>\n\t\t<\/a>\t<\/div>\n\t\t<div class=\"wsu-card__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"wsu-title\">\n\t\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/battle-of-the-bubbles-brew-fest\/\">\t\t\tBubbles, Brews, and Bites Spike Community Engagement\t\t\t<\/a>\t\t<\/h2>\n\t\t        \t\t\t\t<div class=\"wsu-caption\">\n\t\t\t<p>After a hiatus, Brew Fest returned during Family Weekend, hosted by Sigma Iota in the Marriott Culinary Innovation Center. The Battle of the Bubbles event in the School of Hospitality Business Management\u2019s new beverage lab drew students, parents, and community members ahead of the Apple Cup. Guests sampled ciders, sparkling wines, and Ol\u2019 Crimson beer with food pairings by Chef Matt Morgan.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Read More Bubbles, Brews, and Bites Spike Community Engagement\" href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/battle-of-the-bubbles-brew-fest\/\" class=\"wsu-button  wsu-button--style-action\">Read More<\/a>\t<\/div>\n\t<a class='wsu-card__link' href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/battle-of-the-bubbles-brew-fest\/\" aria-hidden=\"true\" tabindex=\"-1\" ><\/a><\/article>\n<article class=\"wsu-card wsu-card--news wsu-card--id-1542 \">\n\t\t<div class=\"wsu-image-frame wsu-image-frame--fixed-ratio\">\n\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/vr-tasting-room\/\" tabindex=\"-1\" aria-hidden=\"true\">\t\t\t<img decoding=\"async\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-VR-TastingRoom-featuredImage_CrimsonPineapple26-792x523.jpg\"\n\t\t\t\tsrcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-VR-TastingRoom-featuredImage_CrimsonPineapple26-792x523.jpg 792w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-VR-TastingRoom-featuredImage_CrimsonPineapple26-396x261.jpg 396w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-VR-TastingRoom-featuredImage_CrimsonPineapple26-768x507.jpg 768w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-VR-TastingRoom-featuredImage_CrimsonPineapple26-198x131.jpg 198w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-VR-TastingRoom-featuredImage_CrimsonPineapple26.jpg 1024w\"\t\t\t\tsizes=\"(max-width: 792px) 100vw, 792px\"\t\t\t\talt=\"Two people interacting with virtual reality equipment in a modern room; one wearing a VR headset and holding controllers, while the other gestures with one hand. A red and white poster with diagrams is displayed on the concrete wall behind them.\" \/>\n\t\t<\/a>\t<\/div>\n\t\t<div class=\"wsu-card__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"wsu-title\">\n\t\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/vr-tasting-room\/\">\t\t\tVirtual Wine Tasting Room Elevates Washington Wines\t\t\t<\/a>\t\t<\/h2>\n\t\t        \t\t\t\t<div class=\"wsu-caption\">\n\t\t\t<p>A new virtual wine tasting room developed by Soobin Seo, WSU Everett associate professor, offers an immersive way to promote Washington wines while exploring the future of hospitality education. The project combines student innovation, faculty research, and digital technology to promote Washington\u2019s often-overlooked wine industry through a virtual winery experience.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Read More Virtual Wine Tasting Room Elevates Washington Wines\" href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/vr-tasting-room\/\" class=\"wsu-button  wsu-button--style-action\">Read More<\/a>\t<\/div>\n\t<a class='wsu-card__link' href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/vr-tasting-room\/\" aria-hidden=\"true\" tabindex=\"-1\" ><\/a><\/article>\n<article class=\"wsu-card wsu-card--news wsu-card--id-1545 \">\n\t\t<div class=\"wsu-image-frame wsu-image-frame--fixed-ratio\">\n\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/vr-empathy-training\/\" tabindex=\"-1\" aria-hidden=\"true\">\t\t\t<img decoding=\"async\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-VR-EmpathyTraining-featuredImage_CrimsonPineapple26-792x523.jpg\"\n\t\t\t\tsrcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-VR-EmpathyTraining-featuredImage_CrimsonPineapple26-792x523.jpg 792w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-VR-EmpathyTraining-featuredImage_CrimsonPineapple26-396x261.jpg 396w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-VR-EmpathyTraining-featuredImage_CrimsonPineapple26-768x507.jpg 768w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-VR-EmpathyTraining-featuredImage_CrimsonPineapple26-198x131.jpg 198w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-VR-EmpathyTraining-featuredImage_CrimsonPineapple26.jpg 1024w\"\t\t\t\tsizes=\"(max-width: 792px) 100vw, 792px\"\t\t\t\talt=\"Person wearing a white sweatshirt using a virtual reality headset and handheld controllers in an office setting with a corkboard and papers in the background.\" \/>\n\t\t<\/a>\t<\/div>\n\t\t<div class=\"wsu-card__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"wsu-title\">\n\t\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/vr-empathy-training\/\">\t\t\tVirtual Reality Enhances Empathy in Caregiving\t\t\t<\/a>\t\t<\/h2>\n\t\t        \t\t\t\t<div class=\"wsu-caption\">\n\t\t\t<p>The Granger Cobb Institute for the Business of Aging partnered with Massachusetts-based company Rendever to pilot a virtual reality training program that helps caregivers and students better understand the experiences of people living with dementia. In the program, participants donned a VR headset and performed everyday tasks that slowly became confusing or illogical\u2014mimicking what someone with dementia might experience.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Read More Virtual Reality Enhances Empathy in Caregiving\" href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/vr-empathy-training\/\" class=\"wsu-button  wsu-button--style-action\">Read More<\/a>\t<\/div>\n\t<a class='wsu-card__link' href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/vr-empathy-training\/\" aria-hidden=\"true\" tabindex=\"-1\" ><\/a><\/article>\n<article class=\"wsu-card wsu-card--news wsu-card--id-1547 \">\n\t\t<div class=\"wsu-image-frame wsu-image-frame--fixed-ratio\">\n\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/business-of-aging-certificate-showcases-new-offerings\/\" tabindex=\"-1\" aria-hidden=\"true\">\t\t\t<img decoding=\"async\" src=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-BusinessOfAgingCertificateShowcasesNewOfferings-featuredImage_CrimsonPineapple26-792x523.jpg\"\n\t\t\t\tsrcset=\"https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-BusinessOfAgingCertificateShowcasesNewOfferings-featuredImage_CrimsonPineapple26-792x523.jpg 792w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-BusinessOfAgingCertificateShowcasesNewOfferings-featuredImage_CrimsonPineapple26-396x261.jpg 396w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-BusinessOfAgingCertificateShowcasesNewOfferings-featuredImage_CrimsonPineapple26-768x507.jpg 768w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-BusinessOfAgingCertificateShowcasesNewOfferings-featuredImage_CrimsonPineapple26-198x131.jpg 198w, https:\/\/wpcdn.web.wsu.edu\/wp-business\/uploads\/sites\/3486\/2025\/12\/41495-BusinessOfAgingCertificateShowcasesNewOfferings-featuredImage_CrimsonPineapple26.jpg 1024w\"\t\t\t\tsizes=\"(max-width: 792px) 100vw, 792px\"\t\t\t\talt=\"A person in a white shirt holding a wooden cane sits while another person in scrubs gently places hands on their shoulders in a supportive gesture.\" \/>\n\t\t<\/a>\t<\/div>\n\t\t<div class=\"wsu-card__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"wsu-title\">\n\t\t\t<a href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/business-of-aging-certificate-showcases-new-offerings\/\">\t\t\tBusiness of Aging Certificate Showcases New Offerings\t\t\t<\/a>\t\t<\/h2>\n\t\t        \t\t\t\t<div class=\"wsu-caption\">\n\t\t\t<p>Carson College hospitality leaders have partnered with senior-living professionals to ensure the Business of Aging Certificate program never gets old. Offered by the Granger Cobb Institute for the Business of Aging under the umbrella of the college\u2019s Carson Pro noncredit certificate programs, the certificate has recently been revitalized with new training modules and is open for registration.<\/p>\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Read More Business of Aging Certificate Showcases New Offerings\" href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/business-of-aging-certificate-showcases-new-offerings\/\" class=\"wsu-button  wsu-button--style-action\">Read More<\/a>\t<\/div>\n\t<a class='wsu-card__link' href=\"https:\/\/business.wsu.edu\/crimsonpineapple\/2026\/01\/01\/business-of-aging-certificate-showcases-new-offerings\/\" aria-hidden=\"true\" tabindex=\"-1\" ><\/a><\/article>\n    <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":[],"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/pages\/2"}],"collection":[{"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/users\/1470"}],"replies":[{"embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":116,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":1713,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/pages\/2\/revisions\/1713"}],"wp:attachment":[{"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/media?parent=2"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/categories?post=2"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/tags?post=2"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/business.wsu.edu\/crimsonpineapple\/wp-json\/wp\/v2\/author?post=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}